OS Studios Names Ishaan Arya India Country Manager

Global fan experience agency OS Studios has appointed industry veteran Ishaan Arya as Country Manager for India to spearhead its strategic expansion across South Asia. Arya will oversee operations at newly launched hubs in Bengaluru, New Delhi, and Mumbai, positioning the agency to capture the region’s rapidly growing gaming and live events market.

On 26th June, 2026, international fan experience firm OS Studios, established out of gaming culture, declared the hiring of esports and live production specialist Ishaan Arya as Country Manager for India. Arya is tasked with leading the organization’s corporate growth across new operational bases in Bengaluru, New Delhi, and Mumbai.

The agency, which operates as a Project Worldwide entity, recently entered the domestic market. It intends to implement its proprietary ‘Fan Z’ strategy to bridge the engagement gap for corporations seeking integration into South Asia’s accelerating gaming and live entertainment sector. This expansion utilizes the current foundation and broadcast resources of affiliated agency George P. Johnson (GPJ) India.

“The trajectory of the gaming sector relies on the core communities that sustain it, a reality clearly reflected in India,” stated John Higgins, CEO of OS Studios. “Building meaningful connections requires active cultural participation rather than detached observation. Ishaan possesses an exceptional understanding of this landscape, making him the ideal executive to guide our regional development.”

OS Studios possesses extensive international experience, having managed prominent experiential and digital broadcast initiatives. Its portfolio includes Call of Duty: Next, League of Legends Fanfest at Worlds, Major League Rugby, Ultimate Sevens, and the Red Bull Basement World Final. Additional projects feature Red Bull Homeground 2025, TikTokLiveFest EU 2025, and the launch initiative for Riot Games’ Arcane Season 2.

In his newly assigned position, Arya will direct regional operations, secure impactful corporate sponsorships, and expand the agency’s technical execution capabilities throughout the domestic territory.

“Corporations are allocating substantial capital toward Indian gaming, yet authentic consumer experience remains neglected,” remarked Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Collaborating with GPJ India’s experiential network, OS Studios will establish a premium benchmark for audience engagement.”

Arya brings more than 10 years of dedicated sector knowledge to this executive leadership role. He previously co-founded the prominent competitive gaming enterprise The Esports Club and recently concluded his tenure as Vice President of Partnerships at Nodwin Gaming, where he successfully managed Comic Con India.

“A profound disconnect persists between corporate marketing objectives and genuine community interaction within India,” observed Arya. “I am eager to utilize the operational capabilities of Project Worldwide and GPJ India to generate highly impactful experiences for corporate clients and gaming enthusiasts.”

This executive appointment underscores the strategic decision by OS Studios to integrate specialized local leadership directly into its international corporate architecture.

Operating under Arya’s guidance, the domestic division will provide comprehensive operational services, including:

Brand Strategy & Activation: Developing precise cultural integration roadmaps for non-endemic corporate entities.

Live Event Operations: Executing large-scale physical gaming attractions and regional community gatherings.

End-to-End Broadcast Production: Delivering premium digital streaming and professional tournament media coverage.

Creator Management: Nurturing and expanding regional gaming influencer marketing campaigns.

Community Building: Establishing and sustaining interactive consumer groups centered around corporate brands and intellectual properties.

About OS Studios

OS Studios operates as an international fan experience and interactive media agency working at the intersection of digital entertainment, competitive gaming, and physical events. As a member of the Project Worldwide network, the organization partners with global enterprises to construct culturally relevant audience engagement programs. These initiatives range from complex live broadcasts to influencer-led campaigns and grassroots community programs. Maintaining an active footprint across North America, Europe, and South Asia, the firm utilizes its specialized strategy to connect brands with dedicated entertainment demographics.

About Project Worldwide

Project Worldwide functions as an international marketing and communication network composed of independent agencies utilizing a highly connected creative framework. Following its recent corporate expansion into the Project HUB in Bangalore, the network unifies specialized marketing services under a centralized collaborative system. This structure enables the delivery of integrated corporate campaigns across 42 global locations.

Future Outlook

The entry of OS Studios into the Indian market under Arya’s leadership points to an aggressive push for institutional-grade production quality in South Asian esports. By aligning with GPJ India, the agency is positioned to transform raw brand interest into structured, monetizable fan ecosystems as the region’s gaming population scales rapidly through 2026 and beyond.

FAQs

Who is the new Country Manager for India for OS Studios?

Ishaan Arya has been appointed as the Country Manager for India at OS Studios. He brings over a decade of experience, having previously co-founded The Esports Club and served as Vice President of Partnerships at Nodwin Gaming.

Which Indian cities will host the new OS Studios hubs?

OS Studios is establishing its new regional operational hubs in Bengaluru, New Delhi, and Mumbai to support its expansion within the South Asian gaming ecosystem.

What services will OS Studios India offer under the new leadership?

The agency will provide full-service capabilities including brand strategy and activation, live event operations, end-to-end broadcast production, creator management, and community building.

What is the “Fan Z” playbook mentioned by OS Studios?

The “Fan Z” playbook is the proprietary strategic framework utilized by OS Studios to help corporate brands authentically engage and connect with highly passionate gaming, entertainment, and esports communities.