All Out and India Today Launch National Dengue Drive
All Out has partnered with OMD India and the India Today Group to introduce a nationwide public health campaign called ‘Saath Ladenge Dengue Se’. The initiative aims to educate citizens and combat the escalating threat of mosquito-borne diseases through expert-guided information and community mobilization.
Key Highlights
- βSaath Ladenge Dengue Seβ targets countrywide public health awareness.
- India accounts for nearly one-third of the global dengue burden.
- The campaign features expert discussions across major television and digital platforms in 2026.
- Frontline medical practitioners will share practical prevention and early symptom guidance.
ALL OUT, OMD India and India Today Group launch ‘Saath Ladenge Dengue Se’ to drive nationwide dengue awareness
To confront a severe public health challenge, premier mosquito repellent brand ALL OUT has partnered with OMD India and India Today Group to launch βSaath Ladenge Dengue Seβ. This nationwide initiative seeks to help citizens understand and mitigate one of the country’s most persistent health threats.
The strategic public health drive officially rolled out on June 22, 2026, amidst rising transmission concerns. Organizers aim to transform how local populations approach mosquito management, shifting public behavior from reactive treatment to proactive, household-level prevention across urban and rural sectors.
India currently shoulders approximately one-third of the global dengue burden, marking it as a critical zone for vector-borne infections. Despite these alarming metrics, substantial portions of the population remain unaware that mosquitoes transmit the disease or how severe the health consequences can become.
The initiative kicked off with an expert-led discussion featuring doctors, policymakers, and government representatives to debunk myths and share dengue prevention measures
The initial phase commenced with an interactive panel bringing together medical authorities, government administrators, and healthcare policy planners. This forum specifically targeted deep-seated myths surrounding mosquito breeding habits, while mapping out clear, actionable steps for domestic and neighborhood protection.
Multimedia content will soon deploy across the India Today Group network, including Aaj Tak, India Today TV, Good News Today, and The Lallantop. The rollout includes doctor-led explainers, brief educational segments, digital podcasts, and widespread social media influencer partnerships.
Gaurav Verma, COO, Aaj Tak, stated that massive public awareness programs generate lasting behavioral changes when reliable insights reach populations timely. Vermaζ emphasized that empowering citizens to execute preventative actions beforehand remains the core metric of campaign success.
Ratanjit Das, Managing Director and CEO, Brillon Consumer Products Pvt. Ltd., says, that dengue is entirely preventable through unified interventions. Das noted that the initiative provides a necessary platform to unite corporate, civic, and household stakeholders in a collective defensive front.
OMD Indiaβs CEO, Anisha Iyer, explained that leveraging credible media platforms successfully converts passive awareness into real community participation. Iyer noted that combining grassroots action with media scale delivers a measurable, positive health impact where communities require it most.
Future Outlook
The multi-platform campaign will continue rolling out critical instructional materials throughout the peak mosquito breeding seasons of 2026. Public health organizers expect that sustained media broadcasts and civic collaborations will systematically reduce vector-borne disease frequency across vulnerable Indian communities.
FAQs
What is the primary goal of the Saath Ladenge Dengue Se initiative?
The campaign aims to raise nationwide awareness about dengue prevention, clarify common misconceptions, and provide actionable guidance to help families and communities protect themselves from mosquito-borne health threats.
Which organizations are collaborating on this public health campaign?
The initiative is a joint collaborative effort between the mosquito repellent brand ALL OUT, media agency OMD India, and the India Today Group network.
Where can citizens access the educational content for this campaign?
Awareness materials, expert interviews, and podcasts will be broadcast across various television and digital platforms, including Aaj Tak, India Today TV, Good News Today, and The Lallantop.
