Please Don’t Destroy Front J.Crew’s ‘We Take Suiting Seriously’ Campaign
Key Takeaway: Please Don’t Destroy front J.Crew’s fall suiting campaign ‘We take suiting seriously’, with a comedy short and three signature fits.
J.Crew has unveiled its fall suiting campaign, ‘We take suiting seriously’, starring comedy trio Please Don’t Destroy. The campaign debuted on 20 October across J.Crew’s channels, FashionUnited reported.
The campaign
The campaign stars Ben Marshall, John Higgins and Martin Herlihy, the trio behind Please Don’t Destroy who rose to fame on Saturday Night Live. It pairs a comedy short directed by Herlihy and written by the trio with Brady Lees, alongside stills photographed by Luke Gilford, FashionUnited reported.
The short casts the trio as hapless new hires at the Suit Shop inside J.Crew’s 19 Bond Street store in New York, reporting for duty on day one. The shift unravels through unorthodox measuring, unexpected styling advice and an attempt to close a sale before noon.
Three suits, three attitudes
The campaign highlights three signature fits: the Ludlow Slim Fit, the Crosby Classic Fit and the Kenmare Relaxed Fit, PR Newswire reported.
“J.Crew has a long history of helping people find their first suit,” said Julia Collier, chief marketing officer of J.Crew. “With Ben, John and Martin, we wanted to bring some personality and humor to that experience. They took the idea of a day in the J.Crew Suit Shop and made it entirely theirs, while showing how versatile and well-fitted our suits are.” PR Newswire reported.
“Wearing a suit makes me feel like an adult,” said Ben Marshall. “Now I have to change everything else in my life to catch up to that feeling.” PR Newswire reported.
Key Story Metrics
| Figure | Reported Status |
|---|---|
| **20 October 2026** | Campaign debut (FashionUnited) |
| **3** | Signature suit fits (PR Newswire) |
| **19 Bond Street** | Suit Shop location, New York (FashionUnited) |
✓ Verified
• J.Crew unveiled its fall suiting campaign ‘We take suiting seriously’ on 20 October 2026, starring Please Don’t Destroy (Ben Marshall, John Higgins, Martin Herlihy) (FashionUnited, PR Newswire).
• The campaign pairs a comedy short directed by Martin Herlihy and written by the trio with Brady Lees, with stills by Luke Gilford (FashionUnited, PR Newswire).
• It highlights three fits: Ludlow Slim Fit, Crosby Classic Fit, Kenmare Relaxed Fit (PR Newswire).
• The film is set at J.Crew’s 19 Bond Street Suit Shop in New York (FashionUnited).
