The Beatles Story Heads To St Johns
Key Takeaway: The Beatles Story in Liverpool will relocate in 2028 to a 100,000 sq ft site at the former St Johns Market. A number of the immersive locations will be created using sets and props from the upcoming cinematic event.
The Beatles Story in Liverpool is scheduled to move in 2028 from its Albert Dock home to a 100,000 sq ft site at the former St Johns Market in St Johns Shopping Centre. The new location sits directly opposite Liverpool Lime Street station.
The upcoming venue will occupy a footprint more than four times the size of the current attraction. Immersive locations will be constructed using actual sets and props from Sam Mendes and his four Beatles biopics, titled ‘The Beatles: A Four-Film Cinematic Event’ and scheduled for release worldwide by Sony Pictures in April 2028. Fans can expect recreated environments such as The Cavern, Abbey Road, Shea Stadium, and Savile Row, alongside settings representing Hamburg, post-war Liverpool, and the height of Beatlemania.
In addition to the main attraction, St Johns Beacon will house a Yellow Submarine-themed 360-degree viewing experience, offering panoramic views of Liverpool from the city’s second-tallest building. Apple Corps is set to take over running the current Beatles Story in 2027 ahead of the official move, establishing Liverpool as its second permanent Beatles experience following a London opening at 3 Savile Row at the end of 2027. Visitors will be able to bundle tickets for The Beatles Story and the St Johns Beacon viewing experience, and every ticket sold to The Beatles Story will contribute to the Apple Corps Liverpool Trust to support emerging Liverpool artists.
Relocation and expansion
The scale of the move is the headline: 100,000 sq ft at the former St Johns Market, more than quadrupling the attraction’s current footprint at Albert Dock. The new site places the experience in the heart of the city centre, directly opposite one of its main transport hubs.
The connection to the films is what makes the timing work. Once the cameras stop rolling on the four biopics, many of the sets and props will move straight into the attraction, giving visitors a walk through the physical world of the productions.
Liverpool birthed the greatest band in history and today we are announcing a new experience in the city that does justice to that legacy.
Tom Greene, CEO of Apple Corps
Leadership and legacy
Development partners for the ambitious project include Apple Corps, Liverpool City Council, and the Liverpool City Region Combined Authority, with backing from the UK government. Fans interested in the new development can register their interest directly through the official Beatles website.
The cast portraying the iconic band members across the cinematic projects includes Paul Mescal as Paul McCartney, Harris Dickinson as John Lennon, Joseph Quinn as George Harrison, and Barry Keoghan as Ringo Starr. Local leadership highlighted the broader cultural and economic impact of the initiative for the region.
Key Story Metrics
| Figure | Reported Status |
|---|---|
| Site size | 100,000 sq ft |
| Footprint multiple | More than four times current |
| Opening year | 2028 |
| Film release | April 2028 (Sony Pictures) |
| Takeover year | 2027 (Apple Corps takes over current site) |
| London opening | End of 2027 (3 Savile Row) |
| Beacon height | 400ft (St Johns Beacon; figure reported by Variety only) |
✓ Verified
Verified: the 2028 relocation to St Johns Market, the 100,000 sq ft site, the use of sets and props from the Sam Mendes biopics, the April 2028 film release, the Apple Corps Liverpool Trust and the development partnership are corroborated by at least two of the four outlets.
⚠ Still needs confirmation
Needs confirmation: construction milestones, the combined ticket pricing for the London and Liverpool attractions, and the full list of recreated locations beyond those named in the announcement.
Frequently Asked Questions
Where exactly will the new attraction be?
The former St Johns Market site in St Johns Shopping Centre, opposite Liverpool Lime Street station.
When does it open?
2028. Apple Corps takes over the current Albert Dock site in 2027 first.
How is it linked to the Sam Mendes films?
A number of immersive locations at the attraction will be created using sets and props from Sam Mendes’ four biopics, which Sony Pictures will release in cinemas worldwide in April 2028.
What is the Apple Corps Liverpool Trust?
A charitable initiative funded by every ticket sold, supporting emerging Liverpool artists.
- The Hollywood Reporter: Beatles Story immersive experience 2028
- Variety: Beatles experience biopics sets and props Liverpool
- NME: Beatles Story Apple Corps huge new immersive fan experience
- Billboard: Beatles Story Liverpool redevelopment Apple Corps
Editor’s note: This article draws on four outlets covering the October 20, 2026 announcement: The Hollywood Reporter, Variety, NME and Billboard. Construction timelines and combined ticket pricing have not yet been announced.
